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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

24 Jan 2012 | by Martin Ryan, CPM (UK)

, touchscreens or using iPads for immediate consumer engagement. We are rolling out rich-media-enabled tablet ...

Sainsbury's and DCMS chiefs launch 2012 School Games

10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

technologies: it has integrated cloud computing to support all business activity, and used social-media ...

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

and digital platforms. For example, how we can use social media at a local level, developing downloadable ...

Brand Event Awards shortlist revealed

28 Oct 2011 | by Staff

Roadshow Leisure To be announced on the night Media Event Marketing Solutions ...

Field Marketing League Table 2011

17 Aug 2011 | by Kim Benjamin

and Vodafone. 'There are so many media vying for consumers' attention that field marketing is the one way ... more closely tied to social media, too, a trend that brands will be looking to exploit further ... nurturing through regular contact and welcome surprises. Social media is an excellent complementary ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

social media push developed by the Unilever-owned brand, which included challenging people to see whether ... the chance to take a starring role in trailers for famous movies and share the footage through social media ... -ray to a wide audience through social media. ...

Brand Event Awards entry deadline extended

08 Jul 2011 | by Staff

The Brand Event Awards is the first event for brands to celebrate their below-the-line marketing work - essentially their event marketing strategies. Split into sectors that include FMCG, fashion, media, financial and mobile, brands can enter their event marketing activity and attempt to win some ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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