22 May 2012
| by Noelle McElhatton
expect shorter, more flexible contracts and there will be less reliance on paid media.
The plan ...
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
to social media, retailer power and globalisation.
The brand managers that populate her team today need ...
21 May 2012
| by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential.
Marketing: Virgin Media is present on Facebook... I d ...
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook.
Like with any media owner including Sky and others we are competitors, suppliers ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
25 Jan 2012
| by Sarah Shearman
fashion credentials.
Social media forms a key part of the campaign, and it is also launching a Facebook ...
10 Jan 2012
| by Nicola Clark
Overshare
Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ...
not value
Trust, authenticity and values are key to success in 2012 as the dominance of social media ...
and show their values to consumers.
Mass customisation
In the social-media age, consumers ...
08 Dec 2011
Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites.
To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...
07 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
who follow the campaign on Facebook and other social media forums and who participate in the "Take ...
and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...
25 Nov 2011
| by Staff
Tuke, head of media relations, Coca-Cola.
Keynote speakers at the event included Rory Sutherland ...
of the converging media landscape and gain a clearer understanding in order to produce highly effective and engaging ...
27 Oct 2011
| by Steve Henry
as advertising, the media, consultancy, PR, finance and tech start-ups. But it could go way beyond that.
In my ...
08 Sep 2011
| by Matt Williams
, while media agencies are fighting it out for General Motors and Sony Ericsson, among others.
Perhaps the most eye-catching of all pitches called in the past few weeks, though, is the 36 million Virgin Media ...
-in-class" work across Virgin Media's entire business. The shop was able to thrive in some areas - hence the brand ...
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