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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

. "We re looking to make this a strongly digital and social media app-based sponsorship, so what we ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect

Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 ... . It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

to rely on the property s website and some of the freebie media opportunities which come as part ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

22 May 2012 | by Maisie McCabe

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal...Motion on the A13 and the Liverpool Media Wall, from Friday (25 May). Throughout the summer, TalkSport ... , the free Sport print magazine and digital out of home. Other outdoor media owners already display news ... Malton, marketing director at Ocean Outdoor, said: "Media convergence, technology convergence it s all ...

Resident Evil 6 to sponsor 'The Walking Dead'

14 May 2012 | by Maisie McCabe

was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... advertising to promote its Resident Evil franchise but last year it began using above-the-line media when ...

Chevrolet Volt sponsors AskMen Innovation Awards

08 May 2012 | by Nick Batten

with friends across their social media profiles. Mike Goldstein, publisher of AskMen UK, said: "We ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

04 May 2012 | by Maisie McCabe

On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday. From today (4 May) the competition will be promoted on-air across ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Jazz FM to drop spot ads for one-day tour operator promotion

19 Apr 2012 | by Emma Powell

was brokered after Jazz FM approached Journey Latin America with the sponsorship idea via media agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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