Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
IT company Infosys will keep it ahead of rivals and avoid the company becoming "an appendix of new media...Not content with an empire that spans advertising, digital, research, PR and media, Sorrell ... place and gives companies access to a range of tools from inside WPP, such as Buddy Media, as well ... 's focus on new markets, new media, and consumer insight and data, the head of the world's largest ...
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
. A marketing campaign comprising social media activity, search engine marketing, display activity ... and include social media sharing functions. The content on the site will reflect marketing activity ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
is being accompanied by a social media push, with Clarke claiming "social media will soon be as influential ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
. "Many have included video and social media links into their ads, making them truly engaging multichannel ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to be the first of a number of ecommerce trials planned by RB, as it moves to tap into the growth in social media ... product launch is being supported with digital activity across social media, using competitions and games ...
Industry View: After the IPO, what next for Facebook?
01 Feb 2012 | by Sarah Shearman
has prompted commentators to suggest that a social media investment bubble will form, underlined by disappointing stockmarket debuts by digital media companies Zynga and Groupon. What's more, going public ... with Facebook, to give their interpretation on how the social networking company has shaped the media landscape ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
size of the banner. Suddenly, all media is rich media. If video, animation and interaction will enhance ... user journeys, including transacting, within the ad. Media planners can enjoy a similar sense ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
, praised it for its innovative approach to using new media. "Faced with low recognition results ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
