Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
in February . Essence handled the digital media for the campaign. Google unveiled initial plans ...
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...
More Th>n to sponsor MSN pet portal
08 May 2012 | by Maisie McCabe
media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... target audience. "The partnership further emphasises our social, media and digital thinking as we ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
