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Tui Travel in comms cuts after business restructure

30 May 2012 | by Hannah Crown

, the division now has a dedicated social media manager. Seyghal has worked at Tui for two-and-a-half years ...

Twitter in agency hunt to boost consumer appeal

29 May 2012 | by Sara Luker

with making the site s content more relevant to consumers by creating media outreach programmes using human ...

Brazen to 'bring out the cake' for McVitie's

28 May 2012 | by Hannah Crown

driving product coverage for the cake range, generating social media content and gaining national media ... our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ...

Lucre lands consumer PR brief for Parkdean

25 May 2012 | by Hannah Crown

office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...

Debenhams revamps comms team with senior hires

25 May 2012 | by Sara Luker

and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

so we were looking for an agency which offered both strategic strength and strong media relations ... -Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ... will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ...

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role is to educate consumers on the wide varieties of Greek cheeses and help encourage more consumers to experiment ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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