02 Feb 2012
| by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi.
Meanwhile, AQKA and Adam Eve ...
eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft Advertising, CMAX Future
Mindshare Media UK, Ford, love the summer vibes
Weapon7, it delivers ...
11 Jan 2012
Virgin Media Thank you for calling Virgin Media sales. How may I help?
Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work.
VM Let me take your postcode. (Mktg gives postcode.) OK ...
20 May 2011
| by Kim Benjamin
recipients to engage with the brand via social media and its website.
'The impact of the physical ...
not be replicated using digital media,' says Warburton.
So what can digital marketers learn from the direct ...
,' adds McDougall. 'Our preferred approach is to talk to customers through multiple media and let them ...
27 Jan 2011
| by Daniel Farey-Jones
The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers.
Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households.
It is now paying ...
07 Oct 2010
| by Daniel Farey-Jones
The telecoms and media regulator believes silent calls are mainly generated by answer machine detection technology that is designed to detect answer machines and thus save outbound call handlers from making a wasted call.
When the technology sometimes mistakes a "live" consumer for an answering ...
03 Jun 2010
| by Ben Bold
dialling systems, have been put forward by telecoms and media watchdog Ofcom.
22 Jun 2009
| by SpeakersChannel.tv
The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...
11 May 2009
| by Becky Wilkerson
-to-door fundraising have also led to complaints with 2,772 and 1,308 complaints respectively. Despite negative media ...
24 Nov 2008
| by Jacquie Bowser
in a year, prompting the media regulator to release new guidance notes for those affected.
24 Nov 2008
| by Richard Abbott
it is a one-off campaign or a media profile campaign, marketers should think carefully about these people ...