Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
. Additional content will also be produced in digital form and will be featured in a range of media aimed at a ...
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Taming the data deluge
05 Apr 2012 | by David Benady
that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ... ' data - such as the random chat of social media - as the next great challenge for brands and retailers ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
Twitter data for social media monitoring services, and has business intelligence and CRM applications ... media influence, and then analysed to generate meaningful insights. Rob Bailey, DataSift chief ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
-school digital touchpoint: social-media likes, Twitter mentions, click-through rates and product ... -driven customer conversations. If a rugby fan's team is winning and they are prolific on social media ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
, praised it for its innovative approach to using new media. "Faced with low recognition results ...
How to join the social club
28 Nov 2011 | by Melanie May
A tide of data is becoming available from social-media sources, but how can marketers establish...Social-media data provides a window into the mind of the consumer on an unparalleled scale ... commercial data presents a challenge. Social-media channels may provide a virtual 24/7 focus group ... information, social-media data can be used to influence everything from brand activity and marketing strategy ...
Think BR: The language of local social
23 Nov 2011 | by Duncan Ogle-Skan
Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes...When I wrote about last year s Local Social Summit , (the annual event which explores the intersection of local businesses and social media) the conference content focused primarily on the means of being social - networks, apps, access capabilities. While fascinating, it was all about the mechanics ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up ... at media agency Initiative; and Sam Tomlinson, director, assurance, at accountancy firm ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
of global media and marketing operations, said: "Epsilon has the global reach, real-time capabilities ... . "Leveraging popular communication channels such as mobile, email, social media and the web are vital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
