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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...

What digital marketers can learn from DM

recipients to engage with the brand via social media and its website. 'The impact of the physical ... not be replicated using digital media,' says Warburton. So what can digital marketers learn from the direct ... ,' adds McDougall. 'Our preferred approach is to talk to customers through multiple media and let them ...

Behavioural ads in Europe to be flagged by icon

providers, including traditional media owners BBC Worldwide, Financial Times, Guardian News Media and Telegraph Media Group, and leading digital businesses AOL, Microsoft, Yahoo! and Vibrant Media. The UK ... industry. The following businesses have committed to the Framework: 24/7 Real Media Adconion ...

Profitable, cost-effective and trusted B2B marketing

The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...

Marketing Direct: List Report 2009

Sales of consumer data, like every other media, bar digital, are suffering in the downturn ... advertising sold on emails sent to those lists by the media owner. 'The quality of email lists for rent can ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ...

DM agencies risk plagiarism in pitches

across other media, overseas or when a client changes agency. In a bid to combat these problems ...

New consumer protection laws that marketers should know about

makes on its own website. However, the new regulations are media-neutral. So even if website content ...

More Th>n gives customers named personal contacts

Francis Whitson and media planning and buying by Universal McCann. The campaign also introduces two ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.