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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

. "We re looking to make this a strongly digital and social media app-based sponsorship, so what we ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ... , traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... brands to the market is expensive and high risk. Although the web and social media have ensured ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

brands] at other media companies, I just didn t." On a mission to engage Everson joined Facebook a ...

ZenithOptimedia launches Live ROI positioning

23 Apr 2012 | by Nick Batten

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning.... ZenithOptimedia first positioned itself as "the ROI agency" in 2003 and claims to be the first media agency ... evolved its positioning to 'Live ROI' to reflect how digital and online media have dramatically increased ... for the owners of those brands. It claims in this increasingly complex and fragmented media landscape ...

'We have to build better brands and we need a different conversation', admits Tesco chief

18 Apr 2012 | by Matthew Chapman

is being accompanied by a social media push, with Clarke claiming "social media will soon be as influential ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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