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Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

.43bn people use social media as part of their everyday life. Everyone reading this has an email address. Just as many will have a Facebook or Twitter account. Whether through social media, or good old ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

28 Mar 2012 | by Mark Banham

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole position with an 83.5% score beating four-year winner Specific Media that has held first place since 2008 ... resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...

WPP's Quisma launches in the UK

27 Feb 2012 | by Maisie McCabe

GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network Hi-Media...-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media ... in Germany. Edwards was managing director at Hi-Media UK from December 2009, where she was responsible ... and Thomas Cook. Prior to Hi-Media's purchase of Adlink in 2009, Edwards was at Adlink from January 2005 ...

Revolution: March 2012 features list

06 Feb 2012 | by Kim Benjamin

as it seeks to narrow its ad revenue gap with Google. Social media campaigns are notoriously difficult ... and media agencies, this feature will explore what exactly do these advertising partnerships involve and how ... and social media Social media, mobile and location-based marketing are gaining ground among affiliate ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

19 Dec 2011 | by Staff

to government guidance and standards on social media and digital engagement. Jones joins a growing panel ...

Sector analysis: Digital recruitment remains media's top priority

14 Nov 2011 | by Joe Lepper

growth, media agencies are still struggling to recruit enough quality staff to fill the increasing number of digital media roles needed to meet demand. Charlie McGee, Carat Digital managing director, admits: "It ... ." New recruits with a talent tend to be promoted far quicker than other marketing and media disciplines ...

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

ability to measure campaign success across media. A massive 40% of time online is spent on social, video ... is ATTRIBUTION. Whether it s within online channels, or across media, marketers and agencies are developing ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

to meet with Ignition One and Marin two key suppliers in the digital media technology space, to review our partnerships and their product road maps. Traditional media agency folk spend a lot of time meeting media owners. But for me, it's crucial to nurture technology vendor relationships the majority ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

entertainment channel, with social media and video being both hugely influential." "Online is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ... in social media. It also pointed to video advertising increasing 100% year on year, to 45m ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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