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My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had an iPad, iPhone, Kindle and every variant in between, I've finally settled on Android, Mac and Kindle as my primary kit of choice. I use my Mac to open Yammer, the enterprise social media site we use ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

media links, has become the most shared advert on the social web this week with 585,286 shares.

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Google improves reporting for video campaigns in AdWords

23 Apr 2012 | by Daniel Farey-Jones

and display, told Media Week: "It s a way of being able to optimise your campaign, seeing what format works best, seeing what social media implications it has, ie if you paid x for a campaign what ...

Samsung in search for Olympic bloggers

02 Apr 2012 | by Matthew Chapman

on MSN, social media sites and a Samsung Olympic hub page, while content will not be editorialised ... at Samsung, said: "Utilising social media is the most effective and efficient way to deliver our marketing ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

29 Mar 2012

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this When people tell me interesting things, rather than seek proof, I normally just choose to believe them. As such, I'm sure that it actually is the company CEO in this video. Does that mean that, at last ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

28 Mar 2012 | by Mark Banham

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole position with an 83.5% score beating four-year winner Specific Media that has held first place since 2008 ... resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...

Regulator to reconsider BSkyB movie probe as streaming services increase

14 Mar 2012 | by Sarah Shearman

own pay-as-you-go internet-based service for non-subscribers . The media company said content from ...

Xbox to add educational content and iPlayer

14 Mar 2012 | by Matthew Chapman

media partner in October , but was set back by issues with Xbox's "freemium" model, which offers ...

Adap.tv automates upfront online video ad buying

06 Mar 2012 | by Daniel Farey-Jones

Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent by media buyers and sellers on RFPs and allows agencies the ability to negotiate and execute upfront buys ... told Media Week, but in the US independent media buying agency Horizon has run a multimillion dollar ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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