HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on social media marketing, click here . ...
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had an iPad, iPhone, Kindle and every variant in between, I've finally settled on Android, Mac and Kindle as my primary kit of choice. I use my Mac to open Yammer, the enterprise social media site we use ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows ... that simply checking in is not compelling enough to drive sustained interaction. Social media check-ins should ...
Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new..., in the meantime, a powerful social and political force, and is now part of the everyday global media language ... presents the Media Person of the Year Award to a prominent personality considered influential in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
