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series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
payment capabilities built in. Convergence As all media is going digital, it seems everything has ...
to government guidance and standards on social media and digital engagement. Jones joins a growing panel ...
growth, media agencies are still struggling to recruit enough quality staff to fill the increasing number of digital media roles needed to meet demand. Charlie McGee, Carat Digital managing director, admits: "It ... ." New recruits with a talent tend to be promoted far quicker than other marketing and media disciplines ...
ability to measure campaign success across media. A massive 40% of time online is spent on social, video ... is ATTRIBUTION. Whether it s within online channels, or across media, marketers and agencies are developing ...
media student), explains what the creative lab does: "We work with internal and external partners on big ... that fits with brands." Uglow, who has become something of a Google celebrity of late on the media ...
to meet with Ignition One and Marin two key suppliers in the digital media technology space, to review our partnerships and their product road maps. Traditional media agency folk spend a lot of time meeting media owners. But for me, it's crucial to nurture technology vendor relationships the majority ...
entertainment channel, with social media and video being both hugely influential." "Online is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ... in social media. It also pointed to video advertising increasing 100% year on year, to 45m ...
UKTV channel Watch has launched a multiplatform campaign by Red Bee Media to support the science
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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