My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... to opt-out of cookies. Ideas People Media is attempting to bait interest by pitching itself as "the only ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...
Twelve months on and the ICO is ready to enforce 'cookie' law
30 Apr 2012 | by Sarah Johnson
series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
Virgin Media to bring free Wi-Fi to London Underground for the Olympics
14 Mar 2012 | by Sarah Shearman
Virgin Media is bringing Wi-Fi and mobile internet services to London Underground passengers...The Greater London Authority (GLA) has chosen Virgin Media to provide Wi-Fi across 120 underground ... available to Virgin Media's broadband and mobile customers as well as on a pay-as-you-go basis. Commuters ... ." Neil Berkett, chief executive of Virgin Media, said: "With the eyes of the world on London this summer ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
. "Many have included video and social media links into their ads, making them truly engaging multichannel ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many...price". Chris Lawson, content sales and marketing director, Guardian News Media So ... , Absolute Radio Apple launches for entertainment media owners have become as important to report ... compatible, which enables our users to view content on these devices. There are many media owners out ...
Adap.tv automates upfront online video ad buying
06 Mar 2012 | by Daniel Farey-Jones
Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent by media buyers and sellers on RFPs and allows agencies the ability to negotiate and execute upfront buys ... told Media Week, but in the US independent media buying agency Horizon has run a multimillion dollar ...
Traditional apps will survive alongside mobile web, says Google mobile chief
02 Mar 2012 | by Matthew Chapman
analyst at Informa Telecoms Media, warned the Facebook announcement could have serious implications ...
Collective brings in Dominic Woolfe to build advertiser relationships
02 Mar 2012 | by Maisie McCabe
Collective, the media and technology company, has appointed former Starcom business director
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
