My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see ...
Samsung in search for Olympic bloggers
02 Apr 2012 | by Matthew Chapman
on MSN, social media sites and a Samsung Olympic hub page, while content will not be editorialised ... at Samsung, said: "Utilising social media is the most effective and efficient way to deliver our marketing ...
My YouTube ad of the week: Amy Kean, MPG Media Contacts
29 Mar 2012
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this When people tell me interesting things, rather than seek proof, I normally just choose to believe them. As such, I'm sure that it actually is the company CEO in this video. Does that mean that, at last ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
to present at an IAA event on the 'Future of Media'. I expected it to be a relatively small affair ... AOD (our proprietary addressable media capability) call, I sit quietly at my desk and nail some work ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many...price". Chris Lawson, content sales and marketing director, Guardian News Media So ... , Absolute Radio Apple launches for entertainment media owners have become as important to report ... compatible, which enables our users to view content on these devices. There are many media owners out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
