Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
she stays in safe hands . The ad is already picking up a lot of social-media shares ...
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New business leagues (1 June 2012)
31 May 2012
Euro RSCG London joins the creative league at number seven with its Santander win. In media...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
New business leagues (25 May 2012)
24 May 2012
& Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings....Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ... , traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...
New business leagues (18 May 2012)
17 May 2012
entries. In media, both OMD and Carat have a fourth account under their belt, with the latter soaring...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
affirmed "we have no intention of pulling out of the consumer market". Probert claimed media reports ...
New business leagues (11 May 2012)
10 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
and Virgin Media....-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...
New business leagues (4 May 2012)
03 May 2012
OMD was propelled to the top of the media league after landing the Specsavers business....Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
