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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Think BR: What does the new experiential marketing code mean for marketers?

10 Apr 2012 | by Jo Farmer

of the code can be found here . Jo Farmer is a partner in the Media, Brands and Technology department ...

Benetton to broadcast London exhibition on stores' videowalls

26 Mar 2012 | by Matthew Chapman

's creativity and the future of new media. The "happiness" issue will explore different approaches to joy ...

VIDEO: What did Starbucks customers think of its free latte offer?

14 Mar 2012 | by Sarah Johnson

Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... ." The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...

Interflora targets commuters ahead of Mother's Day

08 Mar 2012 | by Maisie McCabe

activity follows Omnicom media agency MG OMD's recent appointment to Interflora UK's 1m media planning ...

Think BR: The fear of missing out

23 Feb 2012 | by Dom Robertson

The number of social media platforms is increasing at a fast rate and consumers are choosing ... and Smirnoff UR The Night , and it uses social media sites like Facebook to heavily involve consumers on how ... works. With the proliferation of real-time, location-based social media, consumers are more ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

's 32,737 - was lapped up by the media, eager to recount how the sandwich chain had overtaken the burger ... are seeing some strong numbers coming through,' she adds. Akhtar, who controls a media budget of about 8m ... and the way it's been spent and I do want to put more focus on different types of media.' Most marketers ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...

Experiential Agency of the Year: TRO

13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

environments with a high density of the ABC1 demographic, visiting employers such as Bauer Media, the Bar ...

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

. It will be supported by long-term point of sale and digital activity and heavily communicated through social media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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