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investigates a sector that's keeping up with modern media times....the dominant channel by 2013, turning brands into multi-channelled media owners. Mintel's 2011 Market ... in earned media strategies. "Take Sainsbury's for example. We created a Little Ones club which has half a ... media and email." Keith Grainger, chief executive at Redwood, whose clients include Barclays ...
Magazine publisher IPC Media has launched IPC Play, which will create and produce bespoke online...director for IPC Creative Media, said: "Casual games are increasingly popular with a broad range ... and 26% of the overall population. Matt Downs, creative media director, who is leading the commercial ... market-leading Creative Media offering. "Bespoke games, when used at the right time in the right way ...
's ambitious plans to further develop the "power and value" of clients' owned and earned media. Seven ...
clients are realising that they cannot ignore the value of owned media (such as customer magazines), which, in turn, creates earned media (social media). 4. Embrace the new hybrid The Mintel ... in the split between paid, owned and earned media is significant, but is the acronym POEM actually still ...
Compelling content is the key to a media-neutral strategy for brands that want to make...media and marketing. So, in addition to the existing magazines, catalogues and books, it has added ...
agencies have had to adapt to the new media landscape as much as any other business. Driven by teams ... , Sunday Steven Hunter , director, August Media Julia Hutchison , chief executive, APA Natasha ... , managing director, August Media Noelle McElhatton , editor, Marketing Dr Nicola Murphy , chief ...
. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social-media ... there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ... , digital and social media, who are now confidently embracing every channel technology cares to throw ...
are interested in.' It may seem a difficult challenge for brands in this media-fragmented, multi ... . Understanding how a great brand story could fuel the social-media fire (in a good way), as well as entertain ... - strengthened through extensive social-media linking programs - thus further promoting its brand image ...
digital into their offering, Seven is leading the field in migrating to earned-media platforms. The agency ... -platform media work. Organic growth from existing clients including Calvin Klein and Toni Guy reflected ... 's Style Online. Also shortlisted were August Media and Think . PREVIOUS WINNERS 2010 ...
This week Keith Grainger, chief executive of the publisher Redwood, gets the stretchy pants on (for cycling), plans the Christmas party and sees his team triumph at the APA Awards.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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