02 May 2012
| by Sarah Johnson
and substantially it's more important that we have a relevant and up-to-date measurement of those media platforms ...
04 Apr 2012
| by Arif Durrani
UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its...measurement system.
At its launch, UKOM was widely welcomed for its ability to enable seamless cross-media ...
and video advertising alongside the ever-growing search market.
More than 70 media owners and agencies ...
(IPA) and the Incorporated Society of British Advertisers (ISBA).
Bob Wootton, director of Media ...
12 Jan 2012
| by Ben Wood
relationships with publishers that revolve around data - moving us beyond relationships with media owners based ...
"digitisation" of both the media we trade and the communications collateral we build that will be the catalyst ...
arena. However, the reality is that, as all media becomes digital, so these data-centric campaigns ...
12 Dec 2011
| by Rhys McLachlan
Use of traditional media metrics is stifling development and innovation in the media landscape...It s 2011 and nearly 30% of total media consumption occurs digitally. Every medium ...
technologies and the media they support, have created an unprecedented landscape for media planners and buyers to exercise their skills.
Or, at least they would, if the media industry was more inclined to free itself ...
24 Nov 2011
| by Gary Knight and Nick Price
it was an appropriate placement for the show.
- How do media owners currently value product placement? Do ...
-quality engagement combined with first-class value.
NICK PRICE HEAD OF CONTENT FOR BRANDED, MPG MEDIA CONTACTS ...
in the market to date, it will take a while longer for us to have the UK-based evidence.
- How do media ...
24 Nov 2011
| by Russell Davies
're wondering what all this suggests about media metrics generally.
It started with unease among bloggers ...
27 Oct 2011
| by Staff
Media agency PHD and Global Radio were tonight's (27 Oct) big winners at this year's Media Week...The media world came out in force with an impressive 1,300 guests squeezed into the venue to find ...
was particularly tough, but they picked out the following winners.
More from the media industry's biggest ...
and Drum, British Heart Foundation, The Angina Monologues
Agency - Media idea launch
Gold ...
21 Oct 2011
| by Mark Banham
With less than a week to go, the Media Week Awards has officially sold out with the largest number...) and recognises the talent within media, from media owners and media agencies.
This year also saw a 30% rise in entries, with some of the most impressive media work of the year examined by a team of more than 40 industry leaders from the world of media.
The judging panels were co-chaired by Dominic Carter ...
18 Oct 2011
| by Christian Schmalzl
the record 727 pages from 2007).
Other media also indicate that we can be similarly optimistic about early 2012 in Europe. TV slots in Q4/early 2012 for Germany s leading media vendors are 96-98% sold out ...
, and keeping up to date with media inflation: where is the real price benchmark and who is the right partner ...
13 Oct 2011
| by Mark Banham
This year's Media Week Awards will, once again, be the biggest event in the media calendar...within the next few days.
The list of those attending the event reads like a who s who of media ...
Vizeum.
Other awards categories include Media Brand of the Year; International Campaign; Media ...
upcoming talent in both media owners and media agencies.
To enjoy the best night of the media year ...
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