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Byfield lobbying for toughening of laws on internet 'trolls'

that the police were unlikely to be able to bring the trolls to justice. The agency has launched a media campaign ...

CSR: Scotland assured of a golden future

and the media. MEASUREMENT AND EVALUATION The campaign generated more than 200 pieces of media coverage ... , the team could have added a social media platform to enter into direct dialogue with stakeholders ...

Do you need a degree to work in PR?

to existing creative and digital media industry apprentice schemes. This could see agencies handed between 7 ...

Charity: FitFlop star benefit scores hole in one

To raise the profile of footwear specialist and sponsor FitFlop. STRATEGY AND PLAN Key media were ...

PRWeek Awards 2011: Issues and Crisis Management

using public affairs, media management and community relations. It highlighted Cuadrilla's well-managed operations and invited the Government, media and opinion formers to see the company's processes ... Cuadrilla with the information it needed to tackle media enquiries. After media training, CEO Mark Miller ...

Client view: Guy Esnouf, E.ON - Moving on from the conflict

of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear....media coverage. 'Environmental groups are just that; only interested in the environment, they have ... link between what was featured in the media and how customers felt about E.ON. 'Climate camp was a ... discussions on the social media site Talking Energy . 'We had been to town and village halls holding ...

Brazen PR brought in to promote Original Source care range

will now partner with PushON, PZ Cussons online marketing partner, to develop a series of social media ...

Voluntary Sector - NCT calls for more choice for mothers

of packages for different media audiences. These included interviewing and selling in case studies, selling ... . This activity generated media interest and kick-started the campaign. Case studies of women being denied ... to the issue. Running alongside the media campaign, the charity's website drove visitors to join NCT Active ...

Carol Cone assumes global CSR role at Edelman

to the firm's global leadership. In December, the agency hired social media expert David Armano as a senior ...

Global Newsmaker: Ben Stewart

Greenpeace head of media Ben Stewart checks in with PRWeek Global from Copenhagen to explain why...change. I think NGOs can learn a lot from them. What is the one media channel you are finding ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.