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Twitter in agency hunt to boost consumer appeal

with making the site s content more relevant to consumers by creating media outreach programmes using human ...

Top 50 Digital Consultancies

developing established websites or offering crisis management through channels such as social media ... consultants, social media have filtered down, with employees now frequently using them. This means the flow of information is much freer than it was before, pushing social media into the realm of larger reputation ...

Robin Grant: A man on a digital mission

, allowing advertising and media agencies to steal a march. What is bad news for the PR industry is good ... 't think we would have succeeded.' Simon Collister, senior lecturer in PR and Social Media at University ... and that is why the PR industry should own social media and digital comms.' To this end, he has deliberately ...

MySpace in agency talks ahead of brand relaunch

The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...The move follows the purchase of the music-focused website by Specific Media - bought alongside ... no formal pitch process has been launched, Specific Media has held a number of exploratory conversations with agencies, with a view to beginning a formal pitch process towards the end of the year. Specific Media ...

Figleaves hires Talk PR for media and consumer drive

Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...for Figleaves to build stronger relations with our media and consumer audiences. Targeted PR activity ... their strategic objectives for the business, seamlessly integrating a core press office function with social media ...

Nestlé revamps PR support as protest looms

, corporate affairs, corporate responsibility and social media activities. A Nestl spokeswoman declined ...

Good Relations brings in Weber Shandwick's Robert Anderson to lead digital

Weber Shandwick's head of digital UK has joined Good Relations as its new digital and social media

Ketchum Pleon head of content Daisy Wallace set to leave

. Wallace was responsible for Ketchum Pleon s visual content creativity, production of social media ...

Online dating network Zoosk hunts for consumer agency

for agencies not to rely on news and content generated by Zoosk but rather focus on sustaining media ...

Telefónica Digital hires Bite and Access for global brief

of media relations at Telef nica Digital, added: Communications is key to us being able to play ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.