Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
, creative development, social media optimisation and community management for all brands across Facebook, Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with Yahoo!, My ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull...Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... ]. Back to top On social media Q: Has P G managed to crack one of the biggest issues affecting brands today: calculating the ROI on social media? A: Yes! P G has been doing Market Mix ...
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
and families we had the honour to meet. In total, the 2010 campaign generated more than 6bn media ... the chance win tickets to the Games when they buy P G products. We ve formed one of the biggest media ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
high-quality products; a belief in the individual; and togetherness, driven by social media. 'Brands ... to discover trends. The plethora of data available, from positive mentions in social media and funnel analysis ...
Reckitt Benckiser's media chief Ian Hutchinson departs
17 Feb 2012 | by Sarah Shearman
Reckitt Benckiser's worldwide media director Ian Hutchinson is leaving the company after 16 years....Hutchinson, who is based in the UK, managed all aspects of Reckitt Benckiser s media business globally. During his time at the company he oversaw the appointment of Havas Media and Publicis Groupe to its 800m media planning and buying business , back in November 2009. Prior to Reckitt Benckiser ...
Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
these special sounds we hope this delivers enjoyment for both dogs and their owners." The media planning and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
