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Joss Mathieson has been promoted from his role as director of corporate media relations. He fills the position left open by vice president for UK corporate affairs and European comms Neil McCrae ... AstraZeneca in the newly created role of global head of media relations, reporting to vice president, group ...
treatment EarCalm. Agency director Jo Spink said the 12-month media relations programme was aimed at 'putting the iconic brands back on the map'. She added: 'The brands have strong media collateral and also have a great story behind them. Educating the media and consumers about the gastro-intestinal health ...
about dealing with the media. 'We need to get positive messages across about Chinese medicine ...
The agency, which advised Johnson & Johnson/Merck Sharp & Dohme (now McNeil) on heart drug Zocor's high-profile and controversial switch to OTC status last year, is handling a media and stakeholder relations programme. The application to make Imigran available OTC is with the Medicines and Healthcare ...
of her role comes as the pharma sector faces increasing scrutiny from regulators and the media ...
by Valerie Hargreaves and Victoria West. So is this part of a specific media blitz? Roche says not, although it admits it is trying to tune in to topical media concerns, such as the funding of cancer ...
The 'fully integrated' marcoms effort - billed as Merck's first such campaign - will include media relations, point-of-sale educational materials and radio plugs. Although Merck remains embroiled in the after-effects of the high-profile global recall of arthritis drug Vioxx, the company ...
Prospectuses have now been sent to parties interested in a deal, Boots head of financial media relations Donal McCabe tells us. A hotly contested battle is expected among bidders for the business. But there is no definite timescale for the sale of Boots Healthcare International (BHI), the division that produces ...
Clew is handling consumer comms, while Virgo is to target healthcare professionals for the drug - touted as a potential blockbuster. Cohn & Wolfe, Ketchum, Athena Medical PR, Beattie Media and The Red Consultancy are all understood to have been in the running for the work. The treatment is likely to become ...
APCO saw off competition from Bell Pottinger, Fleishman-Hillard, Luther Pendragon and Media Strategy to secure a two-year contract, following a tendering process that started three months ago (PRWeek, 22 April). APCO UK director Martin Sawer said: 'We need to ensure Lloydspharmacy is engaged ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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