Click 
to remove filters
to celebrate the success of Avon - To achieve widespread media coverage - To raise customer awareness ... and trade media. The advertising equivalent value for the campaign amounted to £191,355. Results A six ...
from a stream of media stories on toxic chemicals. This threatened consumer confidence and raised ... positive environment for manufacturers to develop brands, promote a balanced media debate and manage ... . It researched media stories, NGO activity and upcoming legislation to estimate possible fallout for the industry ...
' will be sent to Avon customers, while media relations will target women's titles, regional and national press ...
MEDIA RELATIONS: Manchester-based marketing company 2m:media has brought in Mason Williams
-related trade media, as well as selected national and international press. UK and European PR manager Esther ... important to gain independent third-party endorsement. As Media Foundry head Simon Crellin explains: 'As ...
Timescale: December 2003-June 2004 Budget: £60,000 (excluding media space)...coverage was negotiated with a number of media partners. These included radio advertorials ... generated through competitions in target media. Results Goddess was Impulse's most successful fragrance ...
their favourite celebrities, and the teen media is an obvious route to their audience. Mairi Clark reports on a...media - the likes of Sugar, Bliss, Cosmogirl! and Elle Girl - on which the cosmetics companies rely ... 'll get it somehow,' she says. 'They want to be cool and trendy, to be part of a gang. The media plays a ...
how striking the ad was, images alone would not be enough to stir up media interest. They needed ... , a finding the team used to sell in stories about the ad to national lifestyle media. To ensure coverage appeared in a media outlet that would set the week's news agenda and inspire further coverage ...
of media interest. Where today's news is tomorrow's chip paper, this is a rare feat. This campaign might ...
media, Luchford courts the beauty journalists while Exposure, which has just been brought on board ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
