GlaxoSmithKline launches review of multimillion-pound UK PR roster
31 Jan 2012 | by Elizabeth Pears
-weight our comms team. He added that as well as making more use of paid-for media content and social media ...
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Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
. The sponsorship was planned and bought by WPP media agency MediaCom and the idents were made by Kream. Rose ...
Starcom MediaVest Group scoops $600m global Novartis media
20 Dec 2011 | by Mark Banham
) media account for drug giant Novartis from MEC....can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare ...
Carol Vorderman fronts Sambucol marketing drive
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection ... again provided her endorsement of the Sambucol range. AdConnection's media strategy is spot on for our ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
into new media but can help RB learn more about how the medium can be exploited by the company's other ... about new media's potential. "We still believe in the power of TV," he says. "Yet the digital space ... expect a lot of extra investment will go into new media, which will grow significantly in the coming ...
Think BR: The perils of being a repertoire brand
07 Nov 2011 | by Jon Weeks
lead to even greater erosion. With many economies squeezed and a gloomy outlook across media, consumers ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...-street pharmaceutical stores in selected markets. In the UK, the review also includes the 1 million media planning ... in Belgium and the Netherlands. Superdrug last held a review of its media business five years ago in which the incumbent, ZenithOptimedia, retained the account after a pitch against Carat, Mindshare and Walker Media ...
Reckitt Benckiser unites health brands in £10m ad drive
06 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
The 'Don't Lose a day' campaign will offer consumers "expert advice" about the products they should to use to treat different symptoms. The campaign breaks in October and will run across TV, digital, social media, radio, PR and point-of-sale platforms. Each of the three brands Facebook pages ...
Driving value from promotions
30 Jun 2011 | by Rod Street
logistics. Promotions that emphasize value are very visible in-store and in external media campaigns ...
Private View: Mick Mahoney and William Woodhams
24 Jun 2011
An interesting week to review ads and perhaps a lesson in where media is shaping concept. The Walkers ad feels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
