HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on social media marketing, click here . ...
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RBS Group's Andrew Wilson to take client-facing role at WPP
31 May 2012 | by Matt Cartmell
at Royal Bank of Scotland since 2003, when he joined as head of group media relations. He formerly worked ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
structure and use of social media...is falling in'. Social-media issues Clark claims HSBC has a responsibility to engage in potentially ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
the pages of the national media, he dubs the access-salesmen who bring lobbying into disrepute as glorified ... and journalist, Incisive Media 1992 Reporter, Money Marketing and freelancer for The Daily Telegraph ... THE TOP What was your biggest career break? Being part of the launch team at Incisive Media taught ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle media planning and buying and lead digital duties. Anne Finucane, global strategy and marketing ... the consolidated 28m media, advertising, direct and strategic responsibilities behind its news operations ...
Metro Bank brings in Lansons' Beth Murray for manager role
03 May 2012 | by John Owens
forward to having Beth leading our comms charge and growing media momentum to fuel this expansion ...
Anthony Hilton: RBS' Hester learns to play PR game
03 May 2012 | by Anthony Hilton
has said ruefully that he underestimated how intense, critical and long-lasting would be the media ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
A look at the performance of Virgin Money in social media over the past four months...sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
