31 May 2012
| by Matt Cartmell
at Royal Bank of Scotland since 2003, when he joined as head of group media relations. He formerly worked ...
25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing )
Media
Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week )
Vanessa Clifford ...
24 May 2012
| by Anne Cassidy
, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...
captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
10 May 2012
| by Jeremy Lee
after a pitch against the incumbent, Mindshare, and Manning Gottlieb OMD. Media buying will continue ...
26 Apr 2012
| by David Benady
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment.
Brand View: Daryl Fielding, Kraft ...
reaction on social media has been positive. It says that it welcomes conversations about the brand ...
26 Apr 2012
| by Maisie McCabe
-mail marketing, search engine optimisation, digital creative, social media and digital buying.
LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...
.
Harvest Digital intends to repitch for the business.
The LV= media agency, Carat, and the brand ...
10 Apr 2012
| by Nick Batten
activity planned by The Media Agency Group....and takeover of the Real Radio homepage with their advert and design. Social media promotion will run throughout the four month airtime.
The Media Agency Group has also booked a nationwide outdoor advertising ...
at Radio Airtime Media, The Media Agency Group's radio division, said: "Direct communications are a vital ...
05 Apr 2012
| by Nick Batten
Aegis Media's iProspect and Carat have been awarded the search and digital media business...Esure called the review of its digital media business, which had been held by Equimedia since 2008, in August 2011 . Carat holds the offline business, which was unaffected.
It is understood ...
across affiliate marketing, social media, analytics, paid and natural search as well as conversation ...
04 Apr 2012
| by Alec Mattinson
media scrutiny given its potential size and the Government-owned status of RBS.
While ...
in communicating our transformation and strategy to the investment community through media.'
It is understood ...
04 Apr 2012
| by Jan Gooding, Global marketing director, Aviva
the changing economic position, attitude of customers, media and competitor sets and to think constructively ...