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Jubilee spirit unites the nation

to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977 ... Media Contacts ...

Splendid retains £1m Smirnoff account

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Ketel One in search for creative agency

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...

VCCP wins Laithwaites advertising account

launched the business while studying in France. The media account, handled by Carat Manchester ...

Kopparberg unveils 'un-established' marketing drive

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Carlsberg launches star-studded football-focused ad

Cattaneo. OMD handled the media planning and buying. Ryan Newey, co founder, Fold7 said: "We wanted a ...

Gallo teams up with Universal Pictures for film club drive

E&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media

Trading places: this week's people moves

in advertising, marketing and media....the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio . ( Marketing ) Media ... at the helm of the publisher. ( Media Week ) Posterscope , the Aegis Media-owned outdoor media specialist, has appointed Helen Keable to the newly created role of commercial communications director. ( Media ...

LBi wins pitch for Carlsberg digital

The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... . It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...

Strongbow 'get the job done' by St Luke's

Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.