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The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... seriously when it comes to getting a permanent job,' she points out. However, as digital media transforms ...

Jubilee spirit unites the nation

to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977 ... Media Contacts ...

R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Brazen to 'bring out the cake' for McVitie's

driving product coverage for the cake range, generating social media content and gaining national media ... our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Twitter boss: UK brands 'driving ad innovation'

Wang, the social-media platform's UK boss....% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

Wagon Wheels launches Bing map treasure hunt

campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ...

When social media turns bad: dealing with negative comments

The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ...

Nestlé revamps PR support as protest looms

, corporate affairs, corporate responsibility and social media activities. A Nestl spokeswoman declined ...

Editor's Comment: Calm reaction vital in a social-media storm

It takes a strong, experienced marketer to withstand the slings and arrows of social media....%. A knee-jerk response to negative social-media reaction to ads is the mark of an inexperienced ... Fielding observes, the rules of conversation, not marketing, apply to social media. Know when to speak ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.