01 Jun 2012
| by David Benady
permanent staff versed in content marketing, search marketing, social media and ecommerce.
For many ...
seriously when it comes to getting a permanent job,' she points out.
However, as digital media transforms ...
01 Jun 2012
| by Doug Whelpdale
to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media Contacts suggests that the nation will throw off apathy and make it an event to remember.
In 1977 ...
Media Contacts ...
29 May 2012
| by Loulla-Mae Eleftheriou-Smith
the start of National Ice Cream Week. It will run in intermittent bursts.
Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media.
Jenny Bostock, Britvic ...
28 May 2012
| by Hannah Crown
driving product coverage for the cake range, generating social media content and gaining national media ...
our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ...
28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
15 May 2012
| by Sarah Shearman
Wang, the social-media platform's UK boss....% worldwide.
Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...
08 May 2012
| by Maisie McCabe
campaign."
UM London has worked on the media planning and buying for Burton's Biscuit Company since ...
26 Apr 2012
| by David Benady
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment.
Brand View: Daryl Fielding, Kraft ...
reaction on social media has been positive. It says that it welcomes conversations about the brand ...
25 Apr 2012
| by Sara Luker
, corporate affairs, corporate responsibility and social media activities.
A Nestl spokeswoman declined ...
25 Apr 2012
| by Noelle McElhatton
It takes a strong, experienced marketer to withstand the slings and arrows of social media....%.
A knee-jerk response to negative social-media reaction to ads is the mark of an inexperienced ...
Fielding observes, the rules of conversation, not marketing, apply to social media. Know when to speak ...