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The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... seriously when it comes to getting a permanent job,' she points out. However, as digital media transforms ...

Jubilee spirit unites the nation

to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977 ... Media Contacts ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Pepsi Max unites football and music stars in Facebook app

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...

Vimto partners with Vevo to target teens

advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...

Danone ramps up marketing for Evian and Volvic brands

of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

McDonald's serves up 'one a day' fizzy drink for kids

Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.