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GPs reject plans to overhaul PR in NHS

. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...

World Cancer Research Fund hires Sarah West for top comms role

Sarah West joins the WCRF from the alliance, where she worked as media manager for four years ... all media channels, West will also be advising and supporting WCRF International s comms activities ... the policy work the charity is doing as well as looking to develop social media activities. West has ...

Rapier picks up NHS donor service DM work

The review in January was one of the last to be handled by COI before its closure at the end of March. Rapier will take responsibilty for blood.co.uk and organdonation.nhs.uk, as well as eCRM, social media activity and a drive to boost blood supplies in the run-up to the Olympic Games. NHSBT ...

GMC labelled 'negligent' over social media guidelines

not change because they are communicating through social media... However, social media does raise new ... that social media was still very much an 'undiscovered void' within healthcare. 'Facebook was launched eight years ago and Twitter six, so it s by no means new. We should have seen social media guidance much ...

Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers

The poster work, by The Brooklyn Brothers, aims to get the public behind the charity. The brief was to re-energise the brand and to bring back it s fashion credentials . The media was handled by Posterscope ...

Luther Pendragon to promote counselling and psychotherapy

be deployed. He said a media relations campaign would be aimed at putting the sleeping giant of the BACP ...

The Red Consultancy wins NHS Blood and Transplant brief

the COI roster, is aimed at spreading the word through a range of media. Broadcast media will be a ...

Ditching flu awareness ads contributed to more deaths, paper claims

rates in 2010, when there was no national media advertising campaign, were very similar to previous ... of Information (COI), government spending on health-related media campaigns fell to 56.7m in 2010/11 from 188 ...

MHP Health Mandate called in to help dementia campaign

: It is only in the past five years we have started to see a big change in the public and media interest ...

Government alcohol strategy comes under fire from advertisers

media and work with industry to develop a scheme to verify people's actual ages, which will apply to alcohol company websites and associated social media. It also pledges to "look for opportunities ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.