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Media: Sixties radio launch an absolute success

To create awareness for the launch and spark a social media conversation To strengthen brand image ... its social media channels that the playlist would be focusing on influential artists of the 60s ...

Thomas Cook sponsors Emma B on Smooth Radio

that Arena has created with Smooth is very exciting for us. "It allows us to explore a different media ... the listeners will be excited about the outstanding prizes on offer." The deal was negotiated by Arena Media ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave...For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box ... treatment will be 'Hollyoaks' at 6.30pm on Friday 8 June. A spokesman for Bauer Media said the other two ... to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...

Unilever partners with News Corp and Viacom for digital content

by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect

Absolute Radio secures Euro 2012 commentary

'll have an amazing insight and will give his views in his brilliantly unique way." UTV Media ...

Absolute Radio nets Currys and PC World football deal

at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...

RAB launches planning and creativity tools

The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media...in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector insights and compare the effects of radio alongside other media. Simon Redican, managing director of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ...

RAB celebrates 20 years of championing commercial radio

broadcast in 1922, a genuine media world first. But such broadcasting legacy makes it all too easy to forget outside of the BBC, commercial radio is the youngest of the UK s traditional media, having only started ... than a quarter of the average adult s time spent with media across the day. But as many an online ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal...Motion on the A13 and the Liverpool Media Wall, from Friday (25 May). Throughout the summer, TalkSport ... , the free Sport print magazine and digital out of home. Other outdoor media owners already display news ... Malton, marketing director at Ocean Outdoor, said: "Media convergence, technology convergence it s all ...

Media360: Global Radio profits to rise 'significantly' says Miron

's Media360 conference yesterday, Miron provided a whistle-stop tour of how Global Radio's business had ...

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