British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...
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Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...
Media Week Awards co-chairs revealed
04 Apr 2012 | by Jeremy King
This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen...Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said ... , the Media Week Awards are now open to enter, and the deadline is Thursday 14 June. Categories ...
Tesco pushes 'home of gaming' positioning after Game collapse
30 Mar 2012 | by Matthew Chapman
The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which lets consumers trade old games for money off in-store. Media planning and buying for the campaign ...
MEC retains $100m Activision international account
23 Mar 2012 | by Maisie McCabe
media agency in all markets outside North America, including the UK....the Activision media planning and buying account globally, but the North American business moved to OMD in June ... the move, it is understood that in late 2011, Activision started a closed review of its global media ...
Google rebrands Android app market as Google Play
07 Mar 2012 | by Ed Owen
. Google users who own media bought through the old services will have their purchases "upgraded ... 's iCloud . The battle between the three media giants has become more acrimonious over the past year ...
Tesco debuts 'Delivery Dash' Facebook game
06 Mar 2012 | by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against ... session on the game, which launched last week. Tesco head of social media David Price said ...
AIS lands digital business for Vita
01 Mar 2012 | by Sara Kimberley
AIS won the business after a pitch against The Collective and the French agency BeBoc. Its remit will include digital and social media activity after the recent launch of the Vita and a number of game releases. There will be a year-long campaign that will be translated into 26 languages and include ...
WPP's 24/7 Real Media enters RTB fray
29 Feb 2012 | by Sarah Shearman
WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its.../7 Real Media, said the service "improves" publishers ability to identify the value of each segment ... s DSP Xasis and Media Innovation group. In October last year, Xaxis introduced the ability for brands to deliver targeted video ads to global audiences across high quality media properties on a ...
Angry Birds to open official theme park
28 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Rovio, the entertainment media company behind Angry Birds, will take over S rk nniemi Adventure Park in Tampere, Finland the country where the game was created. The park will be aimed at children and families, and will be designed in the same style as the world s leading amusement parks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
