01 Jun 2012
| by Daniel Farey-Jones
.
"We re looking to make this a strongly digital and social media app-based sponsorship, so what we ...
the competition."
The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...
29 May 2012
| by John Reynolds
The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'.
The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
29 May 2012
| by Stuart Knapman
to nearly eight in ten (78%) in Virgin Media homes.
But the extent to which audiences want to control ...
Sky and Virgin Media.
To date, 3D lacks the wide consumer appeal of other technologies, with 3 ...
28 May 2012
| by Maisie McCabe
'll have an amazing insight and will give his views in his brilliantly unique way."
UTV Media ...
25 May 2012
| by Daniel Farey-Jones
at Walker Media.
The partnership will focus on Currys and PC World's role in helping customers find ...
.
Activity will include several online and social media competitions, with consumers encouraged to share ...
25 May 2012
| by John Reynolds
and former NBA players are on the social-media site, and between league, team and player profiles, more than ...
to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...
24 May 2012
| by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 ...
.
It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
24 May 2012
| by Hannah Crown
memorable scenes from past Games.
Seventy Seven will handle a digital and media relations campaign over ...
24 May 2012
| by Kim Benjamin
on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
and media pushes and target younger consumers.
- Adopt aggressive football-boot seeding - it worked ...
23 May 2012
| by Matt Cartmell
with specialist golf PR agency Landmark Media International. Grayling global chief executive Michael Murphy said ...
but Grayling and Landmark Media International ticked all the important boxes for us. We are confident ...
, while the company s London office will lead the European media relations programme. ...