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Classic Media turns to Seventy Seven for Where's Wally? anniversary

Classic Media....The consumer PR shop will work across all of the global media company s properties, including ... in September. Led by associate director James Hoyle, the team will manage all social media activity ... marketing consumer products, said: 'Seventy Seven has great media relationships and truly understands how ...

Lego recruits Ben Fogle as first celebrity 'face' of brand

Fogle will front 'The Great Forest Escape' social media campaign for the rest of the year ... to the South Pole with Olympic gold medallist James Cracknell. The social media campaign for the Forest Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat ...

Media Week Awards co-chairs revealed

This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen...Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said ... , the Media Week Awards are now open to enter, and the deadline is Thursday 14 June. Categories ...

Hamleys switches from Seventy Seven PR to LightBrigade

success, so it s a big deal. The six-month brief will see LightBrigade launching to long lead media ...

Brand Manager of the Week: Alex Balzaretti

. What marketing trend is dominating your job at the moment? Social media. The ability to reach your ...

Tablets for kids help Leapfrog rule toy fair

by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ... these days of social media and the internet, that's a very quick way to get the message out." He added ...

What marketers can learn from Barbie

through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ... clear is that in the context of social media, brands cannot afford to ignore their consumers. Where ... no: the end of automated responses With the growth of social media, consumers have come to expect ...

Lego launches first girls' range for 10 years

, to coincide with a second wave of Lego Friends. Media planning and buying was handled by Carat. The Lego ...

Media Week Awards reception pictures

Last night (27 Oct) the media industry celebrated their work over the past 12-months at the Media

Media Week Awards sold out

With less than a week to go, the Media Week Awards has officially sold out with the largest number...) and recognises the talent within media, from media owners and media agencies. This year also saw a 30% rise in entries, with some of the most impressive media work of the year examined by a team of more than 40 industry leaders from the world of media. The judging panels were co-chaired by Dominic Carter ...

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