Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
with its target market; its use of social media appears to lag behind rivals. Marketing needs to be much more supportive to a media-savvy consumer. - It is surprising that there remains a selection ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...
Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... -discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
