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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

. Clinging to the same approach is a recipe for failure. Consumers are not just target media any more, they are the media - in mobile, social and so on. They are a huge part of the marketing mix and marketers need ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

Wang, the social-media platform's UK boss....% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

media channels", claiming too many businesses are failing to add value through digital platforms....'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... model that is being squeezed into the new framework of social media, when the fact is that people don ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... ; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ... marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...

Editor's Comment: Brands face a tough social-media choice

02 May 2012 | by Noelle McElhatton

marketers decide which social-media sites to invest in based on audience profile, size or functionality? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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