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Rescue Remedy to sponsor Magic show

13 Feb 2012 | by Nick Batten

national media campaign planned and bought by the7stars, focusing on reaching consumers when...'Mellow Magic' is available in London, online and DAB radios from 8pm until midnight every weekday. This slot is the biggest music radio slot in London for the time period, reaching 1,035,000 listeners each week. The sponsorship will run until 25 March. Other media that people are likely to consume when ...

MasterCard extends Champions League sponsorship

13 Feb 2012 | by Alex Brownsell

based in cities where Champions League games take place. It will also enhance its social media activity ...

Test our rivals' tablet claims, says Future as it publishes T3 data

13 Feb 2012 | by Daniel Farey-Jones and Nick Batten

Future is encouraging media agencies to probe the numbers its magazine publishing rivals...At the same time as sharing details of its tablet successes with agencies, Future's sales team advised them to pin rivals down on metrics such as circulation breakdowns, ad views and ad interactions. Agency buyers attending the publisher's briefing last Thursday (along with Media Week) readily complained ...

Hearst appoints Prima publisher as Seaton joins Immediate

13 Feb 2012 | by Nick Batten

is joining Immediate Media as managing director of its London specialist division....to Immediate Media, along with Prima Baby Pregnancy, in January . Seaton, who was the publishing director ... Media as the managing director of its London specialist division. The newly created board-level post carries responsibility for all of Immediate Media's lifestyle brands, including parenting, outdoor ...

Turning browsers into buyers

13 Feb 2012 | by John Thekanady

to the generalists, writes John Thekanady, director of client services at Kantar Media Compete....to Kantar Media Compete s latest Online Shopper Intelligence report, expert retailers such as currys ... the product and service reviews of others, demonstrating obvious buying signals. The latest Kantar Media ... media sources. John Thekanady, director of client services, Kantar Media Compete ...

Dove erects Valentine's Day 'tweet screen'

13 Feb 2012 | by Sarah Shearman

, replacing Nokia. Unilever is currently reviewing its estimated 3bn media planning and buying business ...

News Corporation moves to smooth internal concerns after Sun arrests

13 Feb 2012 | by Sara Luker

on media monitoring. In particular the News International comms team were quick to squash rumours ...

Bakers creates TV soundtrack just for dogs

13 Feb 2012 | by Maisie McCabe

these special sounds we hope this delivers enjoyment for both dogs and their owners." The media planning and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...

Channel 4 hires Hearst's Matt Salmon as head of agency sales

13 Feb 2012 | by Maisie McCabe

in the past six months and, in January, Immediate Media, the new home of BBC Magazines, bought its You Your ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

13 Feb 2012 | by Arif Durrani

The UK's most desirable media companies to work for are Twitter, Google, Channel 4 and Facebook...study of 140 C-suite executives from across the media and advertising landscape, commissioned ... management and leadership planning", and a general perception that the media industry does not value its ... the industry is ineffective in dealing with poor performing staff and 61% of them believe that media companies ...

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