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Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

with its target market; its use of social media appears to lag behind rivals. Marketing needs to be much more supportive to a media-savvy consumer. - It is surprising that there remains a selection ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

. He believes the company is now "as much a media-content company as a design company". Recent digital ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ... and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... brands to the market is expensive and high risk. Although the web and social media have ensured ...

Zenith wins £3m Armani UK media account

17 May 2012 | by Katherine Levy

Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... -house. The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ . Armani ...

Luxottica holds pitch for global media account

17 May 2012 | by Maisie McCabe

review of its global media planning and buying arrangements....works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ... on its media strategy towards the end of the year and the media buying relationship beginning in 2013 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

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