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The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... seriously when it comes to getting a permanent job,' she points out. However, as digital media transforms ...

Oxford Circus and King's Cross among first to receive Wi-Fi

Virgin Media has named the first of the 120 London Underground stations to be Wi-Fi enabled...In total, Virgin Media has today announced "around 80 stations" will be Wi-Fi enabled ... around the capital with up-to-the-minute TfL travel information, access social media whilst they wait ... Media and London Underground engineers continue to test and prepare the forthcoming WiFi service ...

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Chinese telecoms giant Huawei in comms review

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Centrica plots overhaul of British Gas' comms

, while former BBC journalist Greg Wood leads Centrica group media relations. The company s corporate ...

Twitter boss: UK brands 'driving ad innovation'

Wang, the social-media platform's UK boss....% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

Agencies line up for HTC social media account

HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media...The appointed agency will be expected to handle HTC s social media output across platforms ... feedback from retail sites and social media networks, and plans to display the results on the product pages ... of TV campaigns. The social media review follows the recent appointment of Mother to create global ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.