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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Omega unveils Start Me Up Olympic drive

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

director of MediaVest at Media360 this month....Parker, a long-time attendee of Media360 noted one of the key issues on the first day involved ... worrying because data explosion has happened and is happening every day." Opening this year s Media360 ... relationships with our key media owners, and also we do the same with client service. "We [at MediaVest] use ...

Innocent tops the Social Brands 100

brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.