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Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

for Virgin Media s TiVo set-top box won the best use of TV in an integrated campaign category. The judges ... and communications at Sky Media. "It told a fantastic story, pulled together with a load of great results," he said ... at the most powerful end". Total Media s campaign for Hotwire.com won best use of TV for response ...

Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave...For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box ... treatment will be 'Hollyoaks' at 6.30pm on Friday 8 June. A spokesman for Bauer Media said the other two ... to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

. He believes the company is now "as much a media-content company as a design company". Recent digital ...

BA harnesses Facebook to help Brits home for Olympics

28 May 2012 | by Daniel Farey-Jones

), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

M&M characters test out 'British' costumes in Jubilee ad

28 May 2012 | by Sarah Shearman

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

media links, has become the most shared advert on the social web this week with 585,286 shares.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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