01 Jun 2012
| by Alex Aiken
released new 'Social Media Guidance for Civil Servants'.
This makes two central arguments. That social media is an important part of the new reformed civil service and second that it is cheap and effective ...
are true, there is a hole in the case that the Cabinet Office is making. Social media cannot be cost ...
01 Jun 2012
| by Nick Batten
Immediate Media, the magazine publisher behind Top Gear, Radio Times and Good Food, is making a..., who was promoted to the role of managing director of advertising at Immediate Media in December 2011, sent a memo to agencies and key contacts, seen by Media Week, stating: "We have been considering the optimal ad structure since we launched Immediate Media Co back in November last year, and as a result ...
01 Jun 2012
| by Nick Batten
Carat has promoted Adrian English to the role of head of media investment as part of a series...operations officer, Richard Sexton.
He will lead Carat's 100-strong media team, which spans TV, cinema, radio, print and digital activation. He will direct Carat's investment across all media buying, lead media owner innovation and partnerships, and is charged with integrating Carat s media planning product ...
01 Jun 2012
| by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport.
Although the appointment ...
International's global media planning team, their experience and capabilities. "The new media landscape ...
01 Jun 2012
| by John Owens
To create awareness for the launch and spark a social media conversation
To strengthen brand image ...
its social media channels that the playlist would be focusing on influential artists of the 60s ...
31 May 2012
| by Media Bitch
media site based around Bitch's life (it seems), with trips to The Ivy, Le Caprice and Nobu.
So ...
Group (had him, lunch that is) although no media hierarchy yet darlings (Bitch is always available ...
(previously of the Media Week parish), where guest fitties Jonathan Edwards and Dean Macey entertained ...
31 May 2012
| by Katherine Levy
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M...M2M was the incumbent on offline media planning and buying. It was awarded the consolidated ...
.
The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house.
As part of the appointment, Paddy Power plans to work with Omnicom Media Group ...
31 May 2012
| by Katherine Levy
of judges for this year's Campaign Media Awards....for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year.
Emery ...
31 May 2012
| by Katherine Levy
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account.
It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
31 May 2012
| by Matt Cartmell and John Owens
professionals to rethink the way they communicate with the media, senior industry figures have warned....between News Corporation lobbyist Frederic Michel and the Department for Culture, Media and Sport as he ...
, EADS UK V-P of comms Jeremy Greaves warned that email and social media 'has allowed people to put ...
of media correspondence by having crisis and risk management training: 'There should be a greater ...
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