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Alex Aiken: More social, less media

released new 'Social Media Guidance for Civil Servants'. This makes two central arguments. That social media is an important part of the new reformed civil service and second that it is cheap and effective ... are true, there is a hole in the case that the Cabinet Office is making. Social media cannot be cost ...

Prime Minister's special adviser Sean Worth to join Policy Exchange

. He had recently been seconded to the Department of Health in what was seen by the media as Downing Street parachuting in media help. While there, Worth helped Health Secretary Andrew Lansley with his NHS ...

Public Sector: Childminders like the offer of free milk

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Industry bodies slam Arcadia for failing to pay PR interns

of having to ship clothing back and forth to media contacts from a windowless stockroom , spending the rest ...

Honda picks Bottle PR ahead of Civic launch

. In April PRWeek reported that the car giant was on the lookout for a social media agency to move away from its corporate online presence. At the time, Tara Berry, social media and PR comms executive ...

Media: Sixties radio launch an absolute success

To create awareness for the launch and spark a social media conversation To strengthen brand image ... its social media channels that the playlist would be focusing on influential artists of the 60s ...

Bowled over

The agency will target print, radio, TV and online media, working alongside Flintoff's agent Katie Lydon at Merlin. ...

Healthcare: On the agenda - NHS failing on diabetes care

, the NAO's head of media, said: 'The result was a high level of accurate coverage, reflecting progress by the NHS and what needed to be done.' Media coverage Coverage appeared in The Independent, The Guardian ...

The week

, Middle East and Africa Jim Godfrey has left to offer freelance media and political consultancy. Lindt ...

Public Sector: The Public Sector Week

, has written this week's public sector column on the need for the Government to embrace social media ...

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