. In April PRWeek reported that the car giant was on the lookout for a social media agency to move away from its corporate online presence. At the time, Tara Berry, social media and PR comms executive ...
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
media links, has become the most shared advert on the social web this week with 585,286 shares.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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