to remove filtersBurberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
with its target market; its use of social media appears to lag behind rivals. Marketing needs to be much more supportive to a media-savvy consumer. - It is surprising that there remains a selection ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
