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CAMPAIGNS: Public Affairs; The Body Shop wages eco war

to lobby the Commonwealth Heads of Government meeting, backed by a round-the-clock global media blitz ... issue received wide media coverage, generating public concern and protest, including short-lived Shell ... . Despite efforts by its High Commissions in London and elsewhere to reach the media, the Nigerian regime ...

CAMPAIGNS: Charity; A helping hand in one number

volunteers. In the run up to the press conference on 2 November, a pack containing media ideas, questions and answers was sent to every branch. Media training was provided at regional meetings of branch ... Media coverage began with a prominent picture story in The Times and BBC TV news bulletins. Agony ...

NEWS: PR EUROPE

of classic media relations including a photographic competition for the public. BARCELONA: Llorens ...

NEWS: STOP PRESS

heads for the Scottish Office Former head of media for the Scottish Conservative Party Jackie ... have been asked to point out that Phil Saunders is media relations manager at the Meat and Livestock ...

MEDIA: Readers accept advertorials

Magazine readers are becoming more relaxed about having advertorials as a form of advertising in the titles they read, according to the latest qualitative research from BBC Magazines.

COMMENT: LETTERS; Valuable contribution to evaluation debate

. But of course media content analysis goes beyond the boundaries of PR evaluation. It can be used as a ... of exploring the whole media environment in which the PR professional is operating. Dermot McKeone ...

NEWS: PR EUROPE

, Gildemeister needs financial media relations for a 14-month period. The fee is believed to be around L70 ... the sports media in Belgium and the rest of Europe. ...

ANALYSIS: BIG QUESTION; Is advertising a PR tool?

creative communications divisions such as new media. Advertising is becoming one of PR s tools due ...

FOCUS: Smart ways to get the picture

extension media relations manager Jan Critchley. However, we needed photography to explain complicated ... of the Year competition with the wider aim of getting journalists in the health and beauty media to write ...

COMMENT: Letters; Let tests assess the measure for measure

of advertising equivalents in the evaluation of PR media coverage (PR Week, 27 October)....I certainly endorse most of the comments made by David McLaren regarding the widespread usage of advertising equivalents in the evaluation of PR media coverage (PR Week, 27 October). Apart from ... merely measure media coverage. The objective must be to get the desired message in from of the targeted ...

 

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