THIS WEEK: TSB gathers Moss for campaign
14 Dec 1995 | by AMANDA RICHARDS
. He will also be involved in determining creative strategy and media planning. Marketing ...
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MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
and Shoulders Saatchi Saatchi/P Media 788 10 Kellogg s Cornflakes J Walter ... Lowe Howard-Spink 488 14 Walkers Crisps BMP DDB Needham/The Media Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ...
ADVERTISING: Alcohol faces rap if it goes over the limit
14 Dec 1995 | by ROS SNOWDON
industry appears to be in failing to distinguish between specialist and public media. Children ... of Maiden Roadside, argues that it is not the media owner s role to be a censor. We don t see copies ...
MARKETING MIX: SOAP BOX; A new neurosis: too many people seeing your ads
14 Dec 1995 | by JEREMY BULLMORE
that other audience. Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP ...
MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence
14 Dec 1995 | by RUTH NICHOLAS
exposure at the point of sale, in direct marketing, on TV and in all other forms of media, and all those ...
MEDIA: MEDIA CHOICE; Ambient Media
08 Dec 1995 | by ALAN SIMMONS
ads are one example of a whole range of new media opportunities that we at Concord now call Ambient Media . Other examples include painted buses and taxis, airships, shopping and airport trolleys ... train operating out of Liverpool Street. Such ambient media seem to have little in common bar ...
MEDIA: MEDIA CHOICE
08 Dec 1995
Felix Pearce, media planner/buyer at Motive, chooses Harvey Nichols Xmas wrapping paper insert...Felix Pearce, media planner/buyer at Motive, chooses Harvey Nichols Xmas wrapping paper insert which appeared in London editions of the Guardian, Independent and Evening Standard at the end ... be innovative. Media buyer: Jonathan Heskia, media planner: Laura James, Pattison Horswell Durden, creative ...
MEDIA: BRIEFS
08 Dec 1995
s in New Bond Street, London. All media buyers are invited to attend. Last year s auction raised pounds ... for regulating media ownership. It will provide a contact point for peers, MPs, regional publishers and the media during the passage of the bill. The unit is headed by deputy director David Newell. Live ...
MEDIA: FOR THE RECORD
08 Dec 1995
to spearhead the association s lobbying of the Government s plans for regulating media ownership. It will provide a contact point for peers, MPs, regional publishers and the media during the passage of the bill ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
