15 Dec 1995
| by CLAIRE BEALE
Mediastar has triumphed in the media pitch for Scottish Widows, seeing
off three other agencies...Mediastar has triumphed in the media pitch for Scottish Widows, seeing
off three other agencies ...
the incumbents, Dewe Rogerson and WWAV Rapp
Collins, and TMD Carat for the centralised media business (Campaign ...
.
Our prices were competitive, and we obviously did a good pitch, Offen
said.
The media review ...
15 Dec 1995
| by CLAIRE BEALE
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the
Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the
Littlewoods centralisation after a month-long pitch for the business.
The centralisation brings together advertising ...
, managing director of BBJ, said the media pitch was based
on a wide-ranging brief: It was not just about ...
15 Dec 1995
| by JOHN TYLEE
the pounds 3 million Leeds business for the past ten years.
Media planning and buying will be centralised into Zenith Media, which
already handled the core pounds 23 million Halifax business ...
14 Dec 1995
| by GAIL KEMP
and Shoulders Saatchi Saatchi/P Media 788
10 Kellogg s Cornflakes J Walter ...
Lowe Howard-Spink 488
14 Walkers Crisps BMP DDB Needham/The Media Centre 424
15 Direct Line Insurance TBWA/The Media Business 349
16 Burger ...
14 Dec 1995
| by AMANDA RICHARDS
.
He will also be involved in determining creative strategy and media
planning.
Marketing ...
08 Dec 1995
to spearhead
the association s lobbying of the Government s plans for regulating
media ownership. It will provide a contact point for peers, MPs,
regional publishers and the media during the passage of the bill ...
08 Dec 1995
There was more support for the London Stock Exhange s announced move to
a computerised order-driven trading system than expressed about the
exchange s PR performance. Nine of the ten articles to express an
opinion eitherstated that an order-driven exchange is preferable, or
that the new method will...
08 Dec 1995
| by JOHN-PIERRE JOYCE
consultancy in the UK to plug a gap in its media
relations capability....SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting
for a financial PR consultancy in the UK to plug a gap in its media
relations capability.
The company has invited four firms to make presentations in the middle
of December and is hoping to have an agency in place ...
08 Dec 1995
was previously held by Initiative
Media in a number of European markets.
Roger Kennedy, the design ...
Group to head its new media
joint venture in Singapore. CIA has joined forces with Asia s largest
independent ad agency, Batey Ads, to launch Singapore s first media
specialist, CIA Medianetwork (Singapore ...
08 Dec 1995
are believed to be pitching for the
estimated six- figure PR account. It will involve international media ...